We continue to reshape our brand portfolio to meet evolving consumer preferences for a broader repertoire of nicotine products.

We prioritise our high-quality Asset Brands and focus resources behind these brands to drive quality, profitable growth.


We have strong brand positions in cigarettes, fine cut tobacco, papers and cigars. Our Next Generation Product portfolio includes our blu vapour brand and other nicotine assets in heated tobacco and oral nicotine.

Our first heated tobacco product Pulze is only available in Japan to date and not currently included in Asset Brands.