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2019 Annual Results
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The difference makers
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Main Content

Discover more about diamonds

Diamonds represent the ultimate symbol of love and a life's milestones, which is reflected in De Beers Group's famous slogan 'A diamond is forever'.

While the emotional value prescribed to a diamond can't be quantified, the cut, colour, clarity and carat weight of each diamond helps to determine its financial value. The largest, and most established, diamond jewellery market is the US, with China and India growing strongly.

An overview of De Beers Group

Anglo American owns 85% of De Beers Group, the world's leading diamond company. The remaining 15% is owned by the Government of the Republic of Botswana (GRB). De Beers Group and its partners produce around one third of the world's rough diamonds, by value.

De Beers Group sells rough diamonds to the global diamantaires through its Diamond Trading and Auctions businesses. It sells polished diamonds and diamond jewellery via its Forevermark and De Beers Jewellers businesses.

Forevermark diamonds, for which fewer than 1% of the world's diamonds are eligible, are available globally and come with a promise that they are beautiful, rare and responsibly sourced.

De Beers Jewellers only uses the world's finest diamonds for its high-end jewellery, which is available in 16 markets around the world.

Where we recover diamonds

De Beers Group recovers diamonds from four countries: Botswana, Canada, Namibia and South Africa.

In Botswana, via a 50:50 joint venture with the GRB - known as Debswana - the company recovers diamonds from four mines, including Jwaneng, one of the world's richest diamond mines.

In Canada, De Beers Group is majority shareholder and operator of Gahcho Kué mine, in the Northwest Territories, which began commercial production in 2017.

In Namibia, De Beers Group works in 50:50 partnership with the Government of the Republic of Namibia through Namdeb (land-based diamond recovery) and Debmarine Namibia (offshore diamond recovery).

In South Africa, De Beers Consolidated Mines - a joint venture with Ponahalo Holdings - recovers diamonds from Venetia mine in Limpopo Province.

De Beers Group also develops industrial diamond supermaterials through its Element Six business, offers diamond grading and testing services, and produces lab-grown diamonds through Lightbox Jewelry.


Bruce Cleaver

CEO of De Beers

Bruce Cleaver

CEO of De Beers

BSc, CEO of De Beers since July 2016


Bruce is a member of the Group Management Committee (GMC).

Bruce has served as Group Director – Strategy and Business Development at Anglo American, as well as Executive Head of Strategy and Corporate Affairs for De Beers, joining the latter company in 2005.

He holds a BSc in applied maths...

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For further information, visit www.DeBeersGroup.com